![]() If you have to spend money to even play the game beyond a certain point, they will simply stop playing the game. It is therefore to their benefit to ensure that you are faced with levels you can’t beat all the time, right?Īnd why not just make the game impossible to beat without buying powerups? Well, most casual gamers will never spend money on in-game content, no matter what. You’ve just identified yourself to the developers as the kind of person who, when faced with a level he/she can’t beat, will spend money on power-ups. The developer denies this… but true or not, the business model makes a lot of sense. For instance, there’s a rumor going around that if you spend a single dollar in Candy Crush, the difficulty of future levels suddenly ramps up dramatically. What makes Candy Crush sinister is its attempts at social engineering. Offering goods and services in exchange for money is not, in itself, fraudulent. ![]() I don’t mean that it just seems like it would be more enjoyable if you spent a few bucks. ![]() The whole play experience is designed to trick you into spending money on in-game content. ![]() You all know Candy Crush, right? Of course you do. ![]()
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